Building wealth through your home

Build your financial literacy as a first-time homeowner

A path to prosperity through homeownership

Owning a home is more than just having a place to live — it's a powerful way to build wealth and create a lasting legacy. We're committed to helping first-generation homeowners unlock the full potential of their homes.

Millennials today are wealthier than previous generations at their age; however, the wealth gap between renters and homeowners has widened. Real estate is the biggest driver of this wealth increase, with a home representing almost a third of household wealth in the U.S., second to retirement savings according to Census 2022.

Many first-time home buyers are unaware of how to maximize their homeownership benefits. To enhance their financial education, we're equipping homeowners with resources to help expand knowledge, build equity in their home, maximize property value, and secure their investment for the future.

In 2024, we contributed over $7M

With more than $3 million of the total amount going toward helping more families build wealth by realizing the full value of their homes.

Watch and learn from the experts

Feeling stuck on your homeownership journey? Join us for "Recipe for Homeownership," an intimate roundtable with a dynamic financial expert and some of our favorite celebrity guests as they share personal stories on homeownership, building generational wealth, and what it takes to navigate and achieve the American dream — not just getting into a home, but staying in it and maximizing its value.

Portrait of Dr. Lynn Richardson
Show video transcript

Recipe for homeownership: Generational Wealth and Legacy

Watch an inspiring video featuring legendary rapper and producer Black Thought, TV host Rocsi Diaz, and award-winning artist Common, as they join financial expert Dr. Lynn Richardson for an honest and powerful conversation about the journey from renting to owning a home.

Each guest opens up about where they are on their path to homeownership, and together they explore the benefits of homeownership — from building generational wealth through home equity and investing in rental properties.

    Tools and resources

Tools for securing and enhancing your investment in homeownership

Discover how the right insurance coverage can protect your home and safeguard your personal assets. Whether you're planning to sell your property or simply want to ensure your valuables are protected, delve into these resources to understand the pivotal role homeowners insurance plays in your financial strategy.

A kid in a cardboard box playing with his Dad
Man working on a home improvement project
Man sitting on some steps looking at a phone with two young girls