Buying a home
Explore resources for your journey to homeownership
Homeownership is a key part of the American Dream
The wealth gap. It's never been higher between homeowners and renters. We recognize the challenges many first-generation homeowners face in reaching this important milestone. According to PR Newswire®, 60% of Gen Z worry they might never own a home, and we're here to change that narrative and help make homeownership accessible to more people.
At Progressive, we believe progress is for all — it's for everyone. That's why our Open the House initiative is dedicated to supporting aspiring homeowners in achieving their dream.
To face affordability challenges, we're providing financial resources to help manage upfront costs, like down payments, and educational tools to navigate the homebuying process with confidence.
In 2024, we contributed over $7M
With over $2 million of this going toward helping people buy a home including homeowner counseling, housing access programs, and down payment assistance.
Get a head start with down payment assistance
The UpPayment program provides grants of up to $13.5K
Progressive has created The UpPayment program, a down payment assistance effort designed to overcome barriers to help first-generation homeowners get into homes faster.
This program helps qualified applicants overcome a key barrier to homeownership by alleviating some of the financial burden for buyers seeking to buy their first home.
Watch and learn from the experts
Feeling stuck on your homeownership journey? Join us for "Recipe for Homeownership," an intimate roundtable with a dynamic financial expert and some of our favorite celebrity guests as they share personal stories on homeownership, building generational wealth and what it takes to navigate and achieve the American dream — not just getting into a home, but staying in it and maximizing its value.
Vivian Tu
Vivian is a former Wall Street trader-turned-financial expert, educator, public speaker, host, entrepreneur, media powerhouse, and founder and CEO of the wildly successful financial equity platform Your Rich BFF.
Recipe for Homeownership: From House to Home
Join legendary radio personality Angela Yee for an insightful conversation with actor and singer Brett Gray, internet sensation Caleb Simpson, and financial expert Vivian Tu. They'll discuss the fears and uncertainties that come with buying a first home, as well as the gaps in knowledge that many Americans face in the home-buying process. Listen in for key insights and practical tips to help you navigate your own path to homeownership.
Tools and resources
Empower your path to homeownership with expert insights and practical tools designed to guide you in your journey.
Understanding the role of home insurance for new homeowners
As a new homeowner, navigating the world of home insurance can feel overwhelming. From purchasing your first policy to determining the right amount of coverage, we're here to guide you every step of the way.
Tips for first-time home buyers
Access step-by-step guidance on securing your first home insurance policy.
Understand your insurance costs
Get insights into the factors that influence your insurance premiums.
Determine your ideal coverage
Learn how to assess the right level of coverage for your home.
